.ART employed a big data analysis algorithm to estimate the value of art-related words. The algorithm assessed 600 million unique words to distill the 3.5 million premium art-related words and word combinations. It took into account static and dynamic sources (such as Wikipedia, World Encyclopedia of Art, Google Adwords, Google Trends etc.) to measure the value of each word by the following attributes: search popularity, length of characters, number of occurrences in various domain zones, art industry indexes, etc. By choosing one of the premium names you ensure your site to be noticeable and accessible in the online space.