The Registry identifies a number of 'premium' domain inclusions and either sells them for a premium price or reserves them for sale at a later date (thousands or even tens of thousands in number).
The names that are not listed as 'premium' are sold at the 'base rate’.
.ART has adopted an innovative approach, employing big-data analysis and a sophisticated algorithm to determine pricing. Amongst other considerations, the pricing model takes into account:
The 'long tail' pricing model was first developed in 2005-2006 by Paul Stahura et al. It can be used to calculate revenue opportunities for registries, investors and ICANN.
We collected 250 raw data sources to base on. We targeted on art-related words and word combinations.
As a result calculations we collected a database of evaluated art-related word forms and separated them into pricing categories.